Aloha Racing is more than an event company… it’s the culmination of a passion for endurance sports, a calling to event production, a desire to give back and a life-long love for the Islands. Like most of you, we have bills to pay but after many years of punching a clock for ‘the man’, we realized that loving what we do and working to make a difference are far more important that climbing some imaginary ladder. Then, after 10+ years of directing events on the mainland and after a battle against cancer hit home, it became painfully obvious that life is short and where we serve needed to be part of the equation too. (Take a peek at the photo of our course manager… see that little up-tick on his right that makes his smile a bit crooked? That was actually tongue cancer that would be diagnosed just days after he finished the Val Nolasco 10K right here on island in 2019.)
Although events with several thousand athletes may land on a bucket list here or there, they can be intimidating and and overwhelming for those new to the sport. While welcoming and relational, smaller events and fun runs tend to lack the features and attention to detail veteran athletes demand. Aloha Racing brings the best of both worlds by creating exceptionally organized, mid-sized race environments to keep you focused and motivated all year long.
With exceptional events being the method, the mission goes quite a bit deeper. While Aloha Racing is committed to supporting each and every individual who joins us (fast or not so much; serious competitor or recreational participant; veteran or brand spankin’ new to the sport), as well as the efforts of local charities who give their all to make a difference in our community (unless someone donates their trust fund or something, we match your donations dollar for dollar), we also choose to appreciate, honor and celebrate the spirit of Aloha… a way of life we believe could benefit the world in ways too numerous to mention if it were to spread far and wide.
It’s difficult to pinpoint exactly when we realized that endurance sports very closely resemble the principles of Aloha, but boy when it did, it was like an epiphany! Watch almost any interview of a runner and you will hear them say there’s just something about the sport they can’t quite put their finger on… much like what you’d hear most who have spent any time here say. Then more specifically, endurance athletes are known to show kindness and compassion to one another (Akahai); they support each other in unity (Ku’ikahi); they are persistent in their efforts and never give up (Ho’omau); they immediately welcome fellow athletes into their circle of friends (Laule’a); they exhibit physical, mental and moral strength every time they cross a finish line (Ikaika); and they have the courage to continue, even in the face of adversity (Makoa)… all the same disciplines necessary to live Aloha in these challenging times.
For those who live and breathe both Aloha and endurance sports, and to those who are just beginning to feel these things deep in their soul… e komo mai, we look forward to being a part of your life changing journey.
Meet Your Event Staff
Assistant Event Director
|Scroll down for deets!
On a Personal Note
If we ever find ourselves chatting over a mai tai or something I’ll be happy to tell you the story, but for now… trust me when I say that Aloha Racing is a total God thing. Whether it’s for a reason, a season or a lifetime, I don’t know… I just know that the blessings we’ve seen have been obvious, abundant, and are the only reason we are able to serve so many athletes. We LOVE what we do, and we hope YOU love what we do, so first and foremost, our humble thanks goes out to our amazing Lord and Savior. To God alone be the glory!
Second, to a man who probably doesn’t even know the impact he had on my life, Jerry Mack. About 30 years ago, Jerry taught me that although it might be easier to ask someone else for the answer to a problem, it’s much more satisfying to work hard and figure it out. You made me a problem solver Jerry, and gave me the ability to do this event thing I love so much.
Third, to the man who taught me everything I know about producing quality endurance events, Brogg Sterrett. 2010 without your encouragement, guidance & support = nervous breakdown. You continue to amaze me with your energy and your event genius each time I have the opportunity to work with you. Word, brotha!
To my amazing husband, Doug Wiedeman, to my parents, Don & Barb Mikesell, (RIP, Dad… I’ll do my best to make you proud!), and to my dear friends who dropped everything to help get us started back in Colorado, Kathy Kluthe, Travis Kluthe, Dan Croke & Megan Henning… you guys mean more to me than I can put into words. Without each and every one of you, Aloha Racing simply would not be a reality.
By creating organized, worry-free race environments, athletes of all abilities are able to focus on their physical and mental wellness, enjoy the camaraderie unique to endurance sports, be encouraged to challenge their limits, and carry the confidence of their successes into everyday life. By supporting the efforts of local charities, our aim is to benefit the community around us, and by presenting these events with Aloha, we hope to inspire all who join us to spread kindness and compassion wherever they go.
“If absolute power corrupts absolutely, imagine what absolute aloha could do.” ~Unknown
- Pono (Integrity): First and foremost, in all situations, period.
- Kupa’a (Commitment): With excellence as a minimum standard.
- Lawelawe (Service): In humility, with respect and support for the ambitions of all.
- Mālama hele (Stewardship): Taking our responsibility to protect and care for these values very seriously.
Join the Team
Best Side Gig Ever!
Great events start with a great team! We’re up before dawn, we sweat, we smile no matter what, have each other’s backs, laugh a lot, and we celebrate! (I mean really, this is the recreation industry… if we’re not having fun, we’re doing something wrong, right?) We get in a great workout, make a difference for thousands of athletes each year and support some fantastic charities… we love this crazy thing we do!
If you have an interest in event production, a ridiculously positive, ‘failure is not an option’ attitude, and an undeniable desire to see a job well done, take a peek at this for more information: Event Coordinator