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About Us

Aloha Racing is more than an event company… it’s the culmination of a passion for endurance sports, a calling to event production, a desire to give back and a life-long love for the Islands.  Like most of you, we have bills to pay but after many years of punching a clock for ‘the man’, we realized that loving what we do and working to make a difference are far more important that climbing some imaginary ladder.  Then, after 10+ years of directing events on the mainland and after a battle against cancer hit home, it became painfully obvious that life is short and where we serve needed to be part of the equation too.  (Take a peek at the photo of our course manager… see that little up-tick on his right that makes his smile a bit crooked?  That was actually tongue cancer that would be diagnosed just days after he finished the Val Nolasco 10K right here on island in 2019.)

Although events with several thousand athletes may land on a bucket list here or there, they can be intimidating and and overwhelming for those new to the sport.  While welcoming and relational, smaller events and fun runs tend to lack the features and attention to detail veteran athletes demand.  Aloha Racing brings the best of both worlds by creating exceptionally organized, mid-sized race environments to keep you focused and motivated all year long.

With exceptional events being the method, the mission goes quite a bit deeper.  While Aloha Racing is committed to supporting each and every individual who joins us (fast or not so much; serious competitor or recreational participant; veteran or brand spankin’ new to the sport), as well as the efforts of local charities who give their all to make a difference in our community (unless someone donates their trust fund or something, we match your donations dollar for dollar), we also choose to appreciate, honor and celebrate the spirit of Aloha… a way of life we believe could benefit the world in ways too numerous to mention if it were to spread far and wide.

It’s difficult to pinpoint exactly when we realized that endurance sports very closely resemble the principles of Aloha, but boy when it did, it was like an epiphany!  Watch almost any interview of a runner and you will hear them say there’s just something about the sport they can’t quite put their finger on… much like what you’d hear most who have spent any time here say.  Then more specifically, endurance athletes are known to show kindness and compassion to one another (Akahai); they support each other in unity (Ku’ikahi); they are persistent in their efforts and never give up (Ho’omau); they immediately welcome fellow athletes into their circle of friends (Laule’a); they exhibit physical, mental and moral strength every time they cross a finish line (Ikaika); and they have the courage to continue, even in the face of adversity (Makoa)… all the same disciplines necessary to live Aloha in these challenging times.

For those who live and breathe both Aloha and endurance sports, and to those who are just beginning to feel these things deep in their soul… e komo mai, we look forward to being a part of your life changing journey.

Meet Your Event Staff

	D Wiedeman- Event Director, Founder & CEO
	As a part of the endurance community since 2007, formerly RRCA and USAT Certified Race Director, D Wiedeman has produced everything from 5K’s, to championship triathlons.  With more than 12 years and 100 events under her belt, D has developed a passion for the encouragement of each athlete, from first to last, as well as a ‘failure is not an option’ approach to event production to benefit the athletes, staff, sponsors, venues and charities alike.
	Doug Wiedeman- Course Manager
	Doug has been enjoying that ‘certain something’ about running that’s tough to explain since his early 20s, then in 2010 discovered that being on the production side of things was equally as rewarding.  “Sure, it’s amazing to see the grace & power of the athletes leading the pack… that’ll never get old, but to know I might be making some small difference for athletes of all abilities is what really blows me away.”

Taylor Urban Assistant Event Director	Arin Lelevier Volunteer Coordinator	James Richards Finish Aid Coordinator
Renee’ Richards Gear Check & Meal Coordinator	Caitlin Brooks Packet PickUp & Reg Coordinator	Racquel Junio Course Coordinator

On a Personal Note

If we ever find ourselves chatting over a mai tai or something I’ll be happy to tell you the story, but for now… trust me when I say that Aloha Racing is a total God thing. Whether it’s for a reason, a season or a lifetime, I don’t know… I just know that the blessings we’ve seen have been obvious, abundant, and are the only reason we are able to serve so many athletes. We LOVE what we do, and we hope YOU love what we do, so first and foremost, our humble thanks goes out to our amazing Lord and Savior. To God alone be the glory!

Second, to a man who probably doesn’t even know the impact he had on my life, Jerry Mack. About 30 years ago, Jerry taught me that although it might be easier to ask someone else for the answer to a problem, it’s much more satisfying to work hard and figure it out. You made me a problem solver Jerry, and gave me the ability to do this event thing I love so much.

Third, to the man who taught me everything I know about producing quality endurance events, Brogg Sterrett. 2010 without your encouragement, guidance & support = nervous breakdown. You continue to amaze me with your energy and your event genius each time I have the opportunity to work with you. Word, brotha!

To my amazing husband, Doug Wiedeman, to my parents, Don & Barb Mikesell, (RIP, Dad… I’ll do my best to make you proud!), and to my dear friends who dropped everything to help get us started back in Colorado, Kathy Kluthe, Travis Kluthe, Dan Croke & Megan Henning… you guys mean more to me than I can put into words. Without each and every one of you, Aloha Racing simply would not be a reality.

Mission Statement

By creating organized, worry-free race environments, athletes of all abilities are able to enjoy the camaraderie unique to endurance sports, encouraged to challenge their limits, and motivated to be extraordinary.  By presenting these events with Aloha, we hope to inspire all who join us to spread kindness, compassion, unity, respect and good will wherever they go.  

“If absolute power corrupts absolutely, imagine what absolute aloha could do.”  ~Unknown

Core Values

• Pono (Integrity):  First and foremost, in all situations, period.
• Kupa’a (Commitment):  With excellence as a minimum standard.
• Lawelawe (Service):  In humility, with respect and support for the ambitions of all.
• Mālama hele (Stewardship):  Taking our responsibility to protect and care for these values very seriously.

Certifications

	USA Track & Field is the National Governing Body for long-distance running in the United States.  Although we don’t sanction our events due to newly imposed regulations that would have required we stop allowing athletes to participate with their dogs, Aloha Racing remains committed to following other national and international rules and regulations of the sport, and to providing a safe environment for both participants and spectators.
	The Road Runners Club of America is the oldest and largest national association dedicated to the promotion of running as a competitive sport.  While certification is not required to produce a running event, race directors who have earned this status have completed a rigorous study program, passed a comprehensive exam with a minimum score of 85%, and communicate to participants that they can fully expect a safe, quality experience.  Additionally, all recognized RRCA Certified Race Directors have agreed to abide by a Code of Ethics that ensures we will do everything in our power to conduct our events with the highest degree of ethical standards.
	USA Triathlon is the sanctioning authority for multisport in the United States.  Certified Race Directors have completed a 16-hour training class focused on the latest in race directing methods, athlete safety, risk management and the standards for sanctioning a quality event.  While this training program is not required for an event to be sanctioned, athletes should expect more from race directors who have been certified.

Join the Team

Great events start with a great team!  We’re up before dawn, we sweat, we smile no matter what, have each other’s backs, laugh a lot, and we celebrate!  (I mean really, this is the recreation industry… if we’re not having fun, we’re doing something wrong, right?)  We get in a great workout, make a difference for thousands of athletes each year and support some fantastic charities… we love this crazy thing we do!

If you have an interest in event production, a ridiculously positive, ‘failure is not an option’ attitude, and an undeniable desire to see a job well done, take a peek at this for more information:  Race Day Coordinator